By Benjamin Stupples

The former head of private equity billionaire Jeremy Coller’s family office has joined a firm focused on advising the booming number of personal investment firms for the ultra-wealthy.

Sara Macedo, 50, was named a managing principal of Emissary Partners, where she’ll help to expand its relationships across the Middle East and Europe, according to a person with knowledge of the matter. She initially started at the London-based firm last year as a consultant after recently serving as chief executive officer for Coller’s namesake family office, the person said, asking not to be identified as the details are private.

A representative for Emissary and Macedo — who led Coller Holdings for about a year — declined to comment.

Emissary joins a growing list of companies offering services to family offices as the number — and complexity — of such investment firms surges globally. At least a fifth of the world’s 500 richest people now have an investment firm overseeing their wealth, helping oversee fortunes totaling more than $5 trillion, according to the Bloomberg Billionaires Index.

Emissary, which typically concentrates on resolving financial problems stemming from family offices’ longstanding assets, was established in 2019 by Matt McGrath, who earlier worked for Albright Stonebridge Group, the diplomacy firm founded by former US Secretary of State Madeleine Albright.

Emissary also appointed former Schroders Plc executive Sally Tennant to its advisory board in January. The firm estimates that 5% of a typical family office portfolio is tied up in so-called legacy assets that have become tough to manage.

Before working at Emissary and Coller’s family office, Macedo served as chief of staff for global asset-management firm Capitalworks Group and held senior roles at an early-stage investment fund, according to her LinkedIn profile. She was appointed CEO of Coller’s London-based family office in 2024.

Coller, 67, founder of Coller Capital, has a net worth of about $4 billion, according to Bloomberg’s wealth index.